Association Management

Association Management

About Company: 

Association Management, Ltd. has been in the association management business for 40 years and is currently managing six trade associations and four professional societies providing full service management; board governance and support, committee management, association expertise, financial management, membership management, certification program management, convention/trade show management, meeting planning, administrative services, and a headquarters location in the heart of the U.S. The AML staff team currently serves over 750 company members and 2,800 individual members.

Business Situation: 

Darcy Watson, CAE of Association Management LTD (AML), is the IT Manager for the company as well as 10 association clients. With 16 years of experience using iMIS, Darcy's role is to provide strategic technology planning and forecasting as well as develop association websites, event websites, mobile apps, customize databases and create iMIS reporting. AML has 75 staff members, 17 of which use iMIS in a part-time or full-time role.

With unwavering commitment to relationships built on trust and strategic vision, AML is a professional association management company that leads organizations to a higher level.

The Solution: 

"One of our favorite features is the iMIS20 Staff site and event dashboard," says Darcy. "We can easily log into a browser and see all pertinent meeting details at a glance – number of members registered per membership category, revenue, attendee lists, and a days-out countdown keeps us on track during conference calls. When committee members ask us for data there are no more awkward silences or the need to get back to them at a later date with an answer."

The AML team also likes the mobile event website in RiSE, which is now taking the place of creating a separate meeting app. Annual conferences are one of the associations’ biggest member benefits. Being able to provide links to the conference agenda for easy access onsite, lists of sponsors to offer additional recognition, a directory of attendees for networking, and up-to-date information on the hotel, meals, social activities etc., as an integrated solution, is a real plus for attendees and staff. And it works on any mobile device. This reflects well on the company to bring new technology to its association members, easily and efficiently.
Proven Results: 

When asked to provide any advice to other users, Darcy said, "our tip is to redirect sponsor money toward a mobile event website. For the past two years, we’ve had sponsorship of the mobile site for one of our state-wide associations and it has been great exposure for the sponsor. The reduction in staff time and effort to create a separate app, combined with a sponsorship opportunity is a win-win."

She also explained that having consistent and innovative technology solutions creates efficiencies, which are critical to deliver quality association management services and a good user experience for its association clients. Members expect to have convenient, 24/7, self-service access to their association and the AML team can provide that with iMIS and RiSE.

"Having consistent and innovative technology solutions creates efficiencies which are critical to us to deliver quality association management services and a good user experience for our association clients."
How We Helped: 
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