The mindset for acquiring customer relationship management (CRM) solutions is no longer about simply adding technology but rather about buying solutions that fit into your existing business environment and that your people will actually use.
This 31-page guide takes you through evaluating Microsoft Dynamics CRM version 3.0, giving you a fuller understanding of how it is designed to work the way you do, work the way your business does, and work the way technology should.
Essential areas of information addressed include:
• How Microsoft CRM meets your business needs both today and in the future by providing you with
powerful features, flexible deployment options, and transparent migration
• Features and capabilities that address core CRM activities such as demand creation, marketing,
customer service, and mobile CRM
• User-based design that offers an improved interface, seamless integration with key software programs
such as Microsoft Office, and increased access to CRM data for use well beyond the traditional
sales-related context
• An extensive list of resources that add value to the Microsoft CRM solutions
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